Latest Post
Number of Small Businesses Using Social Media Increasing
The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. The data comes straight from the university’s third installment to its Small Business Success Index report and [...]
Almost 80% of Top Fortune 500 companies use social media
PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by region (North America, Europe, Asia-Pacific and Latin America) and network. Twitter is the most popular [...]
Google searches to turn up Facebook pages
Google has announced that it has added a new content source to its real-time search feature: Facebook Pages. Google launched real-time search in December, providing a real-time feed of information from Yahoo Answers, Twitter, blogs, news websites, and other sources for hot or trending search results. Two integrations have lagged though: MySpace and Facebook. Eight [...]
Social Media Apps Accessed More Than News Apps on Mobile Phones
Mobile analytics company Flurry used its January data to look at the top application categories for iPhone and Android device owners. Parallels between the two types of smartphone users are very similar: social networking apps are by far the most frequently used category of apps. For Flurry’s January report, the company decided to dissect application [...]
Twitter Growth Still On The Rise
According to new stats out today from Royal Pingdom, Twitter saw an all-time high of more than 1.2 billion tweets in January. Perhaps this is what CEO Evan Williams meant last month when he said that the site was hitting records “across all the metrics that matter.” Diving a bit deeper into the numbers, Royal [...]
VIDEO: What Is Social Media?
In two minutes, this video explains why brands need to take notice of social media. SOURCE: YouTube: “What the Hell is Social Media?”
SlideShare Launches Channels for Businesses
Presentation sharing site SlideShare today adds a new Channels service to its professional content sharing arsenal, allowing businesses and brands to create custom microsites within the community. With Channels, companies can create a branded channel for sharing professional content including presentations, whitepapers and webinars, or sponsor a topical content channel curated by SlideShare staff. Combined [...]
How Social Media Marketing Is Making a Splash
Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big. The company’s Mountain Dew division is several stages into its DEWmocracy campaign [...]
Social Media Not Just For Kids
A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009. In its Boomers and Social Media report, eMarketer takes a look at social media adoption among different generations. Results showed that while the percentage of Millennials maintaining a social networking site profile was [...]
Redefining the World Wide Web: The Interactive Internet
We have to resist media imperialism – the tendency to colonize, to define new technologies in terms of the old … Redefine, don’t repackage. – Barry Diller, 1995 The Redefining of what those three little letters “www” mean to us and our lives. The information below is gathered from the Neilson Online Global Landscape report. [...]
Disclaimer